NFCC “Make it R.E.A.L.” | Renter Equity At Last
Task: Millions faced eviction as pandemic protections expired. Shame and misinformation kept renters silent while the public viewed them as delinquent, not vulnerable. Solution: We…
Hologic “Her Health is Her Wealth”
Task: Half of American women missed vital health screenings during the pandemic—with deadly consequences for Black and Hispanic women. The industry remained silent. Hologic chose…
Northwestern Mutual | HBCU Hometown Connection Scholarship
Task: Milwaukee was losing its Black talent pipeline. Northwestern Mutual created a scholarship solution, but national media dismissed it as “just another local story.” Solution:…
NIVEA “Bye, Ashy!”
Task: How does a German brand talk about “ashy” skin without sounding out of touch or out of bounds? Solution: We transformed a cultural pain…
AnitaB.org Grace Hopper Celebration Influencer + Paid Social
Task: AnitaB.org needed to drive registrations among mid-level female technologists for the Grace Hopper Celebration, the world’s largest gathering of women in tech—with limited time,…
NFCC “The She In Me”
Task: NFCC needed to reach Black millennial women with debt management resources—but lacked brand recognition, cultural credibility, and marketing budget. Solution: We created “The She…
Lipton Hard Iced Tea Launch PR Campaign
Task: Entering an oversaturated summer market, Lipton needed immediate breakthrough without paid support, complicated by staggered rollout and no e-commerce integration and limited distribution. Solution:…
Hachette Book Group | Parenting Micro-Influencer Campaign
Task: How do you generate buzz for Jamie Foxx’s parenting memoir without a marketing budget or traditional book advertising tools? Solution: Under test-and-learn parameters, we…
Aunt Jackie’s Curls & Coils | “The Greenhouse” Pop-Up Experience
Task: COVID-19 derailed the in-person launch of Aunt Jackie’s new collection, threatening product demos and sampling opportunities. Solution: We designed The Greenhouse—a COVID-safe sensory experience…
Hologic Healthfluencers x Breast Health
Task: Hologic needed to address racial disparities in women’s health screening through trusted voices who could build credibility with women of color. Solution: We activated…