Connect authentically with America’s most powerful consumers.
The complete strategic marketing communications toolkit for brands ready to engage the 50+ consumer who’s redefining markets and reshaping culture across every category.
An $8.3 trillion trendsetting force
The 50+ consumer is both economically powerful and culturally influential. From tech to travel, wellness to entertainment, this audience is driving spending while reshaping expectations of what it means to be 50+ today.
Economic power
Controls 70% of disposable income and drives over $8.3 trillion in economic activity annually.
Cultural impact
Leading conversations, setting trends, and influencing purchasing decisions across generations.
A movement, not a moment.
The ageist marketing playbook is being rewritten in real time. 50+ consumers are showing up as vibrant, engaged, and influential across every platform and category. They’re aspirational. They’re authentic. And their stories resonate with audiences of all ages.
The disconnect between influence and investment
Only a tenth of marketing budgets target 50+ consumers, despite the spending power they hold.
Of all disposable income is controlled by the 50+ consumer.
Of 50+ consumers say brands fundamentally misunderstand them.
This isn’t about reaching an audience with money. It’s about connecting with a cultural force.
Introducing GRWN
GRWN gives brands the insights, frameworks, and creative direction to authentically engage the 50+ power consumer. This proprietary approach bridges the gap between outdated perceptions and today’s reality.
Economic potential
Strategies for tapping into unmatched spending power.
Cross-generational impact
Approaches for leveraging their influence on other demographics.
Cultural currency
Tools for connecting with their growing influence.
Category relevance
Customized applications for your specific industry.
Multiple categories. One powerful solution.
GRWN offers a fundamental shift in how brands connect with one of the most economically significant and culturally relevant audiences today.
A wake-up call for brands
Where others see demographics, we see influence
Our proprietary methodology uncovers the invisible connections between cultural influence and purchasing power that most brands miss.
Influence Mapping™
Beyond demographics, our exclusive Influence Mapping reveals the hidden pathways of decision-making that make the 50+ consumer a multiplier for your brand’s reach.
Renaissance Strategy™
Our Renaissance Strategy positions your brand at the intersection of cultural relevance and economic opportunity, where authentic connection creates lasting impact.
Cross-Generational Amplification™
The true power of the 50+ consumer extends far and wide. Our amplification model reveals growth opportunities and ripple effects throughout the customer ecosystem.
Not theory. Earned in the work.
GRWN is the culmination of decades of award-winning work with brands that understood the power of inclusive strategy and discovered opportunities their competitors still don’t see.
The specifics of how we apply this methodology vary by category and challenge, which is why our initial consultation focuses on your unique opportunity landscape.
What brands can expect
Increased market share
Win a high-value demographic your competitors keep overlooking.
Cultural relevance
Resonate across generations, not just one.
Authentic connection
Earn the kind of trust that drives real, lasting loyalty.
Strategic advantage
Move first in a competitive, fast-shifting landscape.
Elevate your inclusive strategy.
GRWN helps you connect with the consumers who have the means and the influence to transform your category. Let’s create your custom approach to this powerful audience.