Hachette Book Group
Publishing
Influencer
Hachette Book Group | Parenting Micro-Influencer Campaign
5x over engagement projections, purely organic.
The Challenge
Hachette Book Group faced a defining moment
How do you generate buzz for Jamie Foxx’s parenting memoir without a marketing budget or traditional book advertising tools?
Our Approach
How we made it move
Under test-and-learn parameters, we orchestrated a two-pronged micro-influencer strategy that sparked authentic conversation. Our #ACTLIKE campaign enlisted Black millennial parents while “Glammas Going Out” mobilized stylish 50+ grandmothers, creating a multigenerational content ecosystem around the book tour.
The Impact
Results that mattered
5x
Over engagement goal
Organic
Customer-base growth
1st
Multicultural campaign
- Exceeded engagement projections by 5x
- Drove measurable traffic to both publisher channels and Foxx’s platforms
- Expanded customer base through purely organic reach
- Pioneered Hachette’s first multicultural influencer campaign
Client
Hachette Book Group
Sector
Publishing
Services
Micro-Influencer Marketing, Publishing PR
