NFCC
Finance
Cause
NFCC "The She In Me"
One creator reached 3,254% beyond their follower count.
The Challenge
NFCC faced a defining moment
NFCC needed to reach Black millennial women with debt management resources, but lacked brand recognition, cultural credibility, and marketing budget.
Our Approach
How we made it move
We created “The She In Me”, a micro-influencer campaign honoring the financial legacy of Black women. We hand-selected seven under-10K creators to share authentic stories linking debt freedom, ancestral wisdom, and financial resilience with NFCC as the trusted guide.
The Impact
Results that mattered
299K+
Impressions
3254%
Beyond follower count
37%
Creator engagement
- Achieved 299K+ impressions with one creator reaching 3254% beyond follower count
- Generated 53 clicks from a single creator with others delivering 37% engagement
- Proved that micro-influencers with <10K followers outperformed larger accounts
- Created visibility in culturally relevant conversations and hashtags
- Provided NFCC with a repeatable model for building trust in underserved communities
Client
NFCC
Sector
Inclusive finance
Services
Inclusive Marketing, Content, Cause Strategy
