Hologic
Health
Earned Media
Hologic "Her Health is Her Wealth"
131M+ viewers reached on advertising’s biggest stage.
The Challenge
Hologic faced a defining moment
Half of American women missed vital health screenings during the pandemic, with deadly consequences for Black and Hispanic women. The industry remained silent. Hologic chose advertising’s biggest stage to sound the alarm.
Our Approach
How we made it move
We built a campaign where representation wasn’t an afterthought, it was the foundation. Our female-led team activated across all channels, culminating in Hologic’s groundbreaking Super Bowl x Winter Olympics debut spotlighting the health advocacy of half-time show performer, Mary J. Blige.
The Impact
Results that mattered
131M+
Viewers reached
+121%
Over paid media goal
260K+
Site visits, +78%
- Reached 131M+ viewers during Super Bowl and Winter Olympics
- Exceeded paid media goals by an extraordinary 121%
- Drove 260K+ site visits, 78% higher than any previous month
- Generated 16.4M influencer impressions with 21.4% conversion rate
- Created Hologic’s highest-performing organic content ever
Client
Hologic
Sector
Health communications
Services
Health Communications, Earned Media, PR
