NFCC
Cause
Public Relations
NFCC "Make it R.E.A.L." | Renter Equity At Last
Nearly 1 billion impressions in four weeks.
The Challenge
NFCC faced a defining moment
Millions faced eviction as pandemic protections expired. Shame and misinformation kept renters silent while the public viewed them as delinquent, not vulnerable.
Our Approach
How we made it move
We gave the housing crisis a human face. Our integrated campaign amplified tenant voices while activating landlords and advocates. Data-driven storytelling created pathways to NFCC’s financial resources.
The Impact
Results that mattered
1B+
Impressions in 4 weeks
GMA.com
Featured placement
National
Coverage that shifted the story
- Nearly 1 BILLION impressions in just 4 weeks
- Creator content that shattered industry engagement benchmarks
- Featured placement on GMA.com through strategic partnership
- Nationwide media coverage that shifted the conversation
- Connected vulnerable families with tools that prevented eviction
Client
NFCC
Sector
Cause-driven PR
Services
Cause Marketing, Public Relations, Narrative Strategy
