Hologic
Health
Influencer
Hologic Healthfluencers x Breast Health
60+ trusted medical voices driving real screening impact.
The Challenge
Hologic faced a defining moment
Hologic needed to address racial disparities in women’s health screening through trusted voices who could build credibility with women of color.
Our Approach
How we made it move
We activated 60+ healthcare professionals, including OB/GYNs, nurses, and medical creators, across Instagram and TikTok. Each influencer crafted educational, emotionally resonant content focused on early detection and advocacy, with emphasis on mid-tier creators with established credibility.
The Impact
Results that mattered
60+
Healthcare creators
20K
Optimal creator size
Multi
Format content
- Created multi-format content that maximized both reach and retention
- Top performer @sashahakmanmd outperformed in awareness and engagement
- Discovered 20K follower accounts consistently outperformed larger influencers
- Delivered exceptional results through culturally grounded, medically sound storytelling
- Identified optimal approval workflows for healthcare influencer campaigns
Client
Hologic
Sector
Health and influencer
Services
Influencer Marketing, Health Communications
