AnitaB.org
Technology
Influencer
AnitaB.org Grace Hopper Celebration | Influencer + Paid Social
Sold-out tickets, two years running.
The Challenge
AnitaB.org faced a defining moment
AnitaB.org needed to drive registrations among mid-level female technologists for the Grace Hopper Celebration, the world’s largest gathering of women in tech, with limited time, budget, and through a saturated digital landscape.
Our Approach
How we made it move
We orchestrated a precision-targeted influencer campaign across Instagram and LinkedIn. Our hand-selected tech creators blended lifestyle content with thought leadership, emphasizing authentic storytelling aligned with the “She Who Leads” narrative.
The Impact
Results that mattered
Sold out
Two years running
40%+
Creator engagement
46%+
Organic reach, sub-30K
- Sold out ticketing for in-person event two years in a row
- Generated 204 direct clicks from top performer @yourfemaleengineer
- Achieved 40%+ engagement from content by @galacticgal
- Delivered 46%+ organic reach from creators with fewer than 30K followers
- Converted LinkedIn engagement into confirmed registrations
- Proved that smaller, loyal audiences consistently outperform larger follower counts
Client
AnitaB.org
Sector
Tech and influencer
Services
Influencer Marketing, Paid Social, Registration
