AnitaB.org Grace Hopper Celebration Influencer + Paid Social

Task:

AnitaB.org needed to drive registrations among mid-level female technologists for the Grace Hopper Celebration, the world’s largest gathering of women in tech—with limited time, budget, and through a saturated digital landscape.

Solution:

We orchestrated a precision-targeted influencer campaign across Instagram and LinkedIn. Our hand-selected tech creators blended lifestyle content with thought leadership, emphasizing authentic storytelling aligned with the “She Who Leads” narrative.

Outcomes:

• Sold out ticketing for in-person event two years in a row
• Generated 204 direct clicks from top performer @yourfemaleengineer
• Achieved 40%+ engagement from content by @galacticgal
• Delivered 46%+ organic reach from creators with fewer than 30K followers
• Converted LinkedIn engagement into confirmed registrations
• Proved that smaller, loyal audiences consistently outperform larger follower counts