Hologic Healthfluencers x Breast Health

Task:

Hologic needed to address racial disparities in women’s health screening through trusted voices who could build credibility with women of color.

Solution:

We activated 60+ healthcare professionals—including OB/GYNs, nurses, and medical creators—across Instagram and TikTok. Each influencer crafted educational, emotionally resonant content focused on early detection and advocacy, with emphasis on mid-tier creators with established credibility.

Outcomes:

• Created multi-format content that maximized both reach and retention
• Top performer @sashahakmanmd outperformed in awareness and engagement
• Discovered 20K follower accounts consistently outperformed larger influencers
• Delivered exceptional results through culturally grounded, medically sound storytelling
• Identified optimal approval workflows for healthcare influencer campaigns