NFCC “Make it R.E.A.L.” | Renter Equity At Last

Task:

Millions faced eviction as pandemic protections expired. Shame and misinformation kept renters silent while the public viewed them as delinquent, not vulnerable.

Solution:

We gave the housing crisis a human face. Our integrated campaign amplified tenant voices while activating landlords and advocates. Data-driven storytelling created pathways to NFCC’s financial resources.

Outcomes:

• Nearly 1 BILLION impressions in just 4 weeks
• Creator content that shattered industry engagement benchmarks
• Featured placement on GMA.com through strategic partnership
• Nationwide media coverage that shifted the conversation
• Connected vulnerable families with tools that prevented eviction