Hologic “Her Health is Her Wealth”

Task:

Half of American women missed vital health screenings during the pandemic—with deadly consequences for Black and Hispanic women. The industry remained silent. Hologic chose advertising’s biggest stage to sound the alarm.

Solution:

We built a campaign where representation wasn’t an afterthought—it was the foundation. Our female-led team activated across all channels, culminating in Hologic’s groundbreaking Super Bowl x Winter Olympics debut spotlighting the health advocacy of half-time show performer, Mary J. Blige.

Outcomes:

• Reached 131M+ viewers during Super Bowl and Winter Olympics
• Exceeded paid media goals by an extraordinary 121%
• Drove 260K+ site visits—78% higher than any previous month
• Generated 16.4M influencer impressions with 21.4% conversion rate
• Created Hologic’s highest-performing organic content ever