Aunt Jackie’s Curls & Coils | “The Greenhouse” Pop-Up Experience

Task:

COVID-19 derailed the in-person launch of Aunt Jackie’s new collection, threatening product demos and sampling opportunities.

Solution:

We designed The Greenhouse—a COVID-safe sensory experience in NYC that brought the brand to life. This immersive pop-up featured textured hair demonstrations, wellness programming, and shoppable moments that built both emotional connection and sales.

Outcomes:

• Attracted 600+ in-person attendees despite pandemic concerns
• Achieved remarkable 51% onsite sales conversion
• Generated 500M+ earned media and influencer impressions
• Created measurable engagement through digital touchpoints and QR codes
• Elevated Aunt Jackie’s as a trusted voice in textured hair care