NFCC “The She In Me”

Task:

NFCC needed to reach Black millennial women with debt management resources—but lacked brand recognition, cultural credibility, and marketing budget.

Solution:

We created “The She In Me”—a micro-influencer campaign honoring the financial legacy of Black women. We hand-selected seven under-10K creators to share authentic stories linking debt freedom, ancestral wisdom, and financial resilience with NFCC as the trusted guide.

Outcomes:

• Achieved 299K+ impressions with one creator reaching 3254% beyond follower count
• Generated 53 clicks from a single creator with others delivering 37% engagement
• Proved that micro-influencers with <10K followers outperformed larger accounts
• Created visibility in culturally relevant conversations and hashtags
• Provided NFCC with a repeatable model for building trust in underserved communities