Aunt Jackie's Curls & Coils
Beauty
Experiential
Aunt Jackie’s Curls & Coils | "The Greenhouse" Pop-Up
600+ attendees and 51% onsite conversion.
The Challenge
Aunt Jackie's Curls & Coils faced a defining moment
COVID-19 derailed the in-person launch of Aunt Jackie’s new collection, threatening product demos and sampling opportunities.
Our Approach
How we made it move
We designed The Greenhouse, a COVID-safe sensory experience in NYC that brought the brand to life. This immersive pop-up featured textured hair demonstrations, wellness programming, and shoppable moments that built both emotional connection and sales.
The Impact
Results that mattered
600+
In-person attendees
51%
Onsite sales conversion
500M+
Earned + influencer
- Attracted 600+ in-person attendees despite pandemic concerns
- Achieved remarkable 51% onsite sales conversion
- Generated 500M+ earned media and influencer impressions
- Created measurable engagement through digital touchpoints and QR codes
- Elevated Aunt Jackie’s as a trusted voice in textured hair care
Client
Aunt Jackie's Curls & Coils
Sector
Beauty experiential
Services
Experiential, Beauty PR, Sampling
