Cheryl Overton Communications | Insight-Driven Communications

Case Studies · 2016 – 2025

More relevance. More resonance. More results.

Our case studies demonstrate how powerful storytelling, strategic communication, and brand-led marketing help organizations achieve measurable visibility and impact. Real-world examples of how we partner with brands to overcome challenges, inspire audiences, and unlock growth. We’ve generated headlines, shifted behavior, and moved millions of people, impressions, and dollars. And we’re just getting started.

Coverton Comms Case Studies Communication Results
Case Study

NFCC "Make it R.E.A.L." | Renter Equity At Last

Millions faced eviction as pandemic protections expired. Shame and misinformation kept renters silent while the public viewed them as delinquent, not vulnerable.

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Coverton Comms Case Studies Communication Results
Case Study

Hologic "Her Health is Her Wealth"

Half of American women missed vital health screenings during the pandemic, with deadly consequences for Black and Hispanic women, while the industry stayed silent.

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Coverton Comms Case Studies Communication Results
Case Study

Northwestern Mutual | HBCU Hometown Connection Scholarship

Milwaukee was losing its Black talent pipeline. Northwestern Mutual created a scholarship solution, but national media dismissed it as “just another local story.”

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Coverton Comms Case Studies Communication Results
Case Study

NIVEA "Bye, Ashy!"

How does a German brand talk about “ashy” skin without sounding out of touch or out of bounds? We transformed a cultural pain point into connection.

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Coverton Comms Case Studies Communication Results
Case Study

AnitaB.org Grace Hopper Celebration Influencer + Paid Social

Drive registrations among mid-level female technologists for the world’s largest gathering of women in tech, with limited time and budget.

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Coverton Comms Case Studies Communication Results
Case Study

NFCC "The She In Me"

NFCC needed to reach Black millennial women with debt management resources, but lacked brand recognition, cultural credibility, and marketing budget.

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Coverton Comms Case Studies Communication Results
Case Study

Lipton Hard Iced Tea Launch PR Campaign

Entering an oversaturated summer market, Lipton needed immediate breakthrough without paid support, a staggered rollout, and limited distribution.

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Coverton Comms Case Studies Communication Results
Case Study

Hachette Book Group | Parenting Micro-Influencer Campaign

How do you generate buzz for Jamie Foxx’s parenting memoir without a marketing budget or traditional book advertising tools?

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Coverton Comms Case Studies Communication Results
Case Study

Aunt Jackie's Curls & Coils | "The Greenhouse" Pop-Up

COVID-19 derailed the in-person launch of Aunt Jackie’s new collection, threatening product demos and sampling opportunities.

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Case Study

Hologic Healthfluencers x Breast Health

Hologic needed to address racial disparities in women’s health screening through trusted voices who could build credibility with women of color.

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Bring the brief. We'll bring the breakthrough.

Your brand has a story worth moving culture. Let’s tell it.

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